"The coldest beer in town"

How many times have I heard that phrase in beer commercials?

Don't they all have coolers? Don't they all keep the brewskis at about the same temperature? Come on.

When I hear a store advertise "the coldest beer in town," that sounds like, "the beer we offer sucks, so we'll brag about its temperature instead."

Tell me you have more varieties than any other store.....or more of our local favorites....or more shelves of good beer than anybody else.

But "the coldest beer in town"? Really? Why? Is it frozen? Does it come in bricks, not just 6-packs?

Chill.